beyond the logo…

“But I already have a good logo, why do I need a Branding Specialist?” Branding is more than simply your logo. Branding is about the “feel” of your message. The mood of your brand. It’s time to think beyond the logo and see your brand through every aspect of your organization.

• What is your vision, mission and goals? Together we can establish clear guard rails to create parallels between the heartbeat of your company and your brand.
• How do you deliberately transfer your vision, mission and goals into the fabric of your business? Once you have refined your message, we work together to make sure it’s conveyed strategically and to ensure it never strays away from what sets you apart-your brand.
• What is your culture like? Your internal brand that makes its way outside the walls is vital. Let’s set goals about how to establish a unique culture aligning with your brand inside your company that manifests outside the walls of your business.
• Who is your ideal customer? What’s the point of having a brand if you don’t know who you are targeting? Let’s deep dive into the character of your customer Your colors, your style, your persona! The beginning of something great. Let’s get started.

Don’t leave your message to chance or interpretation. Take control of every aspect of your company’s narrative. From logo to lingo, your story is uniquely yours. Don’t let anyone else write the script. Whether you know it or not, you are sending a message. Let’s create and present it…together! Let’s get started.

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